FUSESurge Features & Benefits Request Demo
Features & Benefits
FUSESurge interactive product testing software and tools offers the market researcher numerous features and benefits. Leverage today's online interactive possibilities and maintain your survey software investment.
Supermarket Shelf Sets
FUSESurge - Features
- A database driven conjoint tool for quick gathering of data from complex relationships involving: price, new design concepts, number of facings and shelf layout.
- Presents concepts on simulated retail shelves against competitors. These shelves are built from data models known as Planograms and can use Choice Models as input data.
- Delivers stimulus and provides accurate research for market share forecasting, product placement and price elasticity for product introductions.
- Respondents select and rank product concepts based on simulated retail shelves for virtual shopping sessions.
- Resulting data used for market share forecasting, product placement and price elasticity.
FUSESurge – Benefits
- Respondents can select and rank (“buy”) products
- Highly compressed files for online or offline delivery
- Replicates in store product facings
- Test new product introductions and line extensions
- Large number of test variables possible
- Edit at database level
Request a Demo of FUSESurge.
Monadic Evaluation
FUSESurge - Features
- Presents fully interactive concepts to gather feedback and deliver key insights into consumer preference
- Adds a new and powerful range of research options
- Monadic Evaluation is an individual assessment of new concepts. The concepts are presented as interactive 2D or 3D images/stimulus that are animated to show the product concept and its features.
- The stimulus gathers feedback, delivering key insights to respondent preferences.
- Allows the rotation and viewing of product details
- Random or predetermined presentation order
FUSESurge – Benefits
- Visually engaging 3D images
- Actual prototypes are not required
- Identify specific concept issues
- Eliminates first order bias by randomisation
- Integrates with your existing survey software
- Allows interaction and viewing of product details
Request a Demo of FUSESurge.
Concept Comparison Evaluation
This is associated with two different evaluations:
- Paired Comparison Evaluation
- Competitor Comparison Evaluation
Paired Comparison Evaluation
An assessment of new concepts that are compared in pairs or groups.
FUSESurge - Features
- Presents concepts as front facing 3D stimulus, gathering feedback on the key insights of consumer preference
- Allows for extremely quick data collection of comparative preferences of any number of concepts
- Compare new concepts in pairs or groups
- Presented as sets of photo-realistic front facings
- Random or predetermined presentation order
- Respondent selects on “stand-out” impact and visual appeal
FUSESurge – Benefits
- Visually engaging images
- Actual prototypes are not required
- Identify specific comparative data
- Eliminates first order bias
- Integrates with your existing survey software
Competitor Comparison Evaluation
An assessment of new concepts against existing competitors.
FUSESurge – Features
- Head-to-head comparison of new concepts against existing competitors
- Presented as photo-realistic front facings
- Random or predetermined presentation order
- Respondent selects on “stand-out” impact and visual appeal
- Existing products are included side by side to simulate shelf presentations
FUSESurge – Benefits
- Visually engaging images
- Actual prototypes are not required
- Identify specific comparative data
- Eliminates first order bias
- Integrates with your existing survey software
Request a Demo of FUSESurge.
Build Your Ideal Product
FUSESurge - Features
- Enables researchers to present permutations from a flexible range of predetermined categories and design elements, while allowing the respondent to build his/her ideal product
- Presents the product as a photo-realistic front facing with the ability to change several elements, with the click of the mouse. Such elements include: the cap, brand name, logo, product claim, size, label, background and product shape.
- Can be applied to consumer goods, such as packaging, electronic goods and automotive
- Allows respondents to build their ideal product
FUSESurge – Benefits
- Intuitive interface
- Flexible presentation options
- Allows greater involvement in design selection
- Engage a deeper dialogue with respondents
- Track the selection process
- Records best combination
Request a Demo of FUSESurge.
Build Your Ideal Design
FUSESurge – Features
- Enables researchers to present design permutations from a range of pre-determined attributes and levels while allowing the respondent to build his/her ideal design.
- Can be applied to the automotive market research industry (Car Clinics) to gather consumer data on design concepts as well as marketing strategies.
- Present design styling permutations
- Interactive presentation of options and accessories in 2D or 3D
- Flexible range of pre-determined categories and elements
- Allowing respondents to build their “ideal” design
- Present variations in set options and designs to respondents
FUSESurge – Benefits
- Intuitive interface
- Flexible presentation options
- Allows greater involvement in design process
- Engage a deeper dialogue with respondents
- Test a greater number of concepts
- Track selection process
- Records best combination
Request a Demo of FUSESurge.
Conjoint Evaluation
FUSESurge – Features
- Provides an assessment for testing several products against varying trigger elements
- Presents competitor products against each other, displaying several trigger elements for each of the products. The trigger elements have an influence on which product the respondent will select. Examples of trigger elements are: price, size, design and the product’s claim.
- Present New Product Development permutations
- Interactive presentation of options and accessories in 2D or 3D
- Flexible range of pre-determined categories and elements
- Allowing respondents to build their “ideal” product
- Present variations in set options and designs to respondents
FUSESurge – Benefits
- Intuitive interface
- Flexible presentation options
- Allows greater involvement in design process
- Engage a deeper dialogue with respondents
- Test a greater number of concepts
- Track selection process
- Records best combination
Request a Demo of FUSESurge.
Response Sliders and Scales
FUSESurge – Features
- FUSE Sliders and FUSE Scales allow you to measure variable responses
- Each scale can be calibrated to a range of responses
- Positive and Negative range of calibrations
- Collects data straight into your database
- Resizable into almost any scale lengths
- Can be presented vertically or horizontally
- Any colour is possible
FUSESurge – Benefits
- Adds a greater degree of interaction
- More user-friendly than the typical check box
- Integrates with a large range of survey software
- Enhances the look and appeal of a survey for your panel
Request a Demo of FUSESurge.
FUSESurge is an online, interactive product testing software application for the global market, including the US, UK and Australian markets.